While publishing Think Magazine in Singapore, I partnered together with free postcard company ZoCard to launch Navigator, a monthly, A6-sized free publication that covers Singapore’s entertainment and lifestyle scene.

Navigator, targeted to the 17 to 35 age group, spotlights in short reviews cool things to see and do, places to go and enjoy, stuff to buy and try. Our target audience is the hip and trendy cosmopolitan consumer.

Circulation is running at 48 pages, with a print run of 30,000 and distributed at 500 locations consisting of channels such as universities, polytechnics, art venues, and SMBs, all the locations within the Zocard network.

Ad sales were done by ZoCard, while I handled all editorial and design production.

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