Advertising Creative by Jeffree Benet. A fashion photographer who started in advertising as a Graphic Designer and Copy Writer for Guess Jeans, his career path took him to roles as Creative Directors at McCann Erickson and JWT working for a range of clients from Maestro-Cirrus, Martini, Maybelline, Gillette, Maggi foods, Rolex, HSBC and Nescafe. Moving to Singapore he began working as Group Creative Head for the marketing department of the NKF before launching a local free city magazine. His work has been featured in publications ranging from Ad Age to Art Direction to Archive and the California Communication Arts Annual, as well as Marketing Magazine. In addition, Jeffree has considerable experience as a publisher and producer of over 157 retail consumer publications and the Charles David Footwear campaign won Best in Print at the One Show, (although he would rather produce advertising communications that get the job done to the customer's delight, than win awards in trade shows). If you have a project looking for a break through creative strategy contact Jeffree today!
Hometown Hearing Aids PDF Print E-mail

Tags: art direction | design | direct marketing | web

Hometown Hearing Aids is an owner operated hearing enhancement specialist in Central California, and they were looking to increase their client base by reaching out to their existing customers for referrels.

To that end, they decided to offer a gift certificate to popular local restaurants as a reward for customer loyalty. The first direct mailer is a pre-emptive thank you card informing them of the company's goal, with a kindly stating with a turn of phrase inviting them to contact the shop, or know that the shop will be contacting them.

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  • Thank You referral request card
  • Thank You referral request card
  • Thank You referral request card
  • Thank You referral request card

For those that do respond with referrals, a gift card would be mailed to them containing the restaurant gift certificate. For this one, I photoshopped in a 3-D image of a music note (which symbolises sound) into a pair of cupped hands, holding it like a precious gift.

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  • Gift card
  • Gift card
  • Gift card

The client was very pleased with the results and the quick turnaround.

 

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