Case Study
The Think Smart Card

The long distance calling market, dominated then by Cesky Telecom's monoply meant some of the highest long-distance calling rates in Europe. Doing a bit of research, I came to the conclusion that there must be a cheaper alternative. Contacting two of the larger European phone companies with inquiries of network access, I finally found one, Telenor, which had a technology in place to allow VoIP (Voice over Internet Protocol) phone calls. Acquiring start-up access was the next step, and we began selling at shops where tourists frequented.

The Think SmartCard