Svenson Hair Centres

Case Study In Singapore, as elsewhere, suffering from hair ailments can be a very stressful situation for many people, but especially young adults, who are actually in a...
+ Full Story

HSBC Global Campaign 2008

The Brief The Cultural Collisions and Points of View campaigns have made HSBC and The World’s Local Bank famous. But the customer has failed to see the relevance of...
+ Full Story

Other works
 
Think Smart Card PDF Print E-mail
think smart cards

Case Study
The Think Smart Card

The long distance calling market, dominated then by Cesky Telecom's monoply meant some of the highest long-distance calling rates in Europe. Doing a bit of research, I came to the conclusion that there must be a cheaper alternative. Contacting two of the larger European phone companies with inquiries of network access, I finally found one, Telenor, which had a technology in place to allow VoIP (Voice over Internet Protocol) phone calls. Acquiring start-up access was the next step, and we began selling at shops where tourists frequented.

The Think SmartCard