Guess FootwearCase Study This campaign for Guess Footwear showcases the strong Euro influences of the parent brand, in a manner that is both captivating and enigmatic. Based on a... + Full Story
JTC Recruitment AdCase Study JTC, or Jurong Town Council, is a GLC in Singapore responsible for a great share of the development projects in the island state and beyond. As such, they... + Full Story
Hometown Hearing Aids is an owner operated hearing enhancement specialist in Central California, and they were looking to increase their client base by reaching out to their existing customers for referrels.
To that end, they decided to offer a gift certificate to popular local restaurants as a reward for customer loyalty. The first direct mailer is a pre-emptive thank you card informing them of the company's goal, with a kindly stating with a turn of phrase inviting them to contact the shop, or know that the shop will be contacting them.
For those that do respond with referrals, a gift card would be mailed to them containing the restaurant gift certificate. For this one, I photoshopped in a 3-D image of a music note (which symbolises sound) into a pair of cupped hands, holding it like a precious gift.
The client was very pleased with the results and the quick turnaround.
Crocodille Sandwiches are one of the best makers of pre-made sandwiches in the Visegrad region, found everywhere from petrol stations to hospital canteens. Their previous positioning was "Don't do this at home" showing animations of characters doing risky things; playing with snakes, swimming in lightning storms, etc.
This new strategy is more about making the sandwiches and the ingredients the hero, and less on the "it won't kill you" positioning. There is a viral video cooking show called "Meet the Potatoes" which shows animated ingredients as characters.
Taking these characters and applying them to the site, visitors can learn all about the fresh ingredients in the full range of over 24 sandwiches. In concept one...
Like any good creative, over the years I've produced a lot of "small" ads, and small clients are quite often the best types of clients because they allow edgier and more attention-grabbing advertising creative.
In this gallery you can see just a small handful of the hundreds I've created for various bars, restaurants and nightclubs in the course of my work.
Just a little fun to liven up an otherwise serious portfolio...
In Czech, this is one of twelve market versions for the Maestro-Cirrus launch of debit cards in Eastern Europe. The commerical has a rather generic look without displaying any recognisable landmarks, ethno-types or currencies, as this commercial had to run in several diverse markets at the same time.
