jeffree@revolt.sg
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Advertising Creative by Jeffree Benet. A fashion photographer who started in advertising as a Graphic Designer and Copy Writer for Guess Jeans, his career path took him to roles as Creative Directors at McCann Erickson and JWT working for a range of clients from Maestro-Cirrus, Martini, Maybelline, Gillette, Maggi foods, Rolex, HSBC and Nescafe. Moving to Singapore he began working as Group Creative Head for the marketing department of the NKF before launching a local free city magazine. His work has been featured in publications ranging from Ad Age to Art Direction to Archive and the California Communication Arts Annual, as well as Marketing Magazine. In addition, Jeffree has considerable experience as a publisher and producer of over 157 retail consumer publications and the Charles David Footwear campaign won Best in Print at the One Show, (although he would rather produce advertising communications that get the job done to the customer's delight, than win awards in trade shows). If you have a project looking for a break through creative strategy contact Jeffree today!
Integrated Communications
Hometown Hearing Aids PDF Print E-mail

Tags: art direction | design | direct marketing | web

Hometown Hearing Aids is an owner operated hearing enhancement specialist in Central California, and they were looking to increase their client base by reaching out to their existing customers for referrels.

To that end, they decided to offer a gift certificate to popular local restaurants as a reward for customer loyalty. The first direct mailer is a pre-emptive thank you card informing them of the company's goal, with a kindly stating with a turn of phrase inviting them to contact the shop, or know that the shop will be contacting them.

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  • Thank You referral request card
  • Thank You referral request card
  • Thank You referral request card
  • Thank You referral request card

For those that do respond with referrals, a gift card would be mailed to them containing the restaurant gift certificate. For this one, I photoshopped in a 3-D image of a music note (which symbolises sound) into a pair of cupped hands, holding it like a precious gift.

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  • Gift card
  • Gift card
  • Gift card

The client was very pleased with the results and the quick turnaround.

 
Crocodille Sandwich Flash Site PDF Print E-mail

(above; simple design)

Crocodille Sandwiches are one of the best makers of pre-made sandwiches in the Visegrad region, found everywhere from petrol stations to hospital canteens. Their previous positioning was "Don't do this at home" showing animations of characters doing risky things; playing with snakes, swimming in lightning storms, etc.

This new strategy is more about making the sandwiches and the ingredients the hero, and less on the "it won't kill you" positioning. There is a viral video cooking show called "Meet the Potatoes" which shows animated ingredients as characters.

Taking these characters and applying them to the site, visitors can learn all about the fresh ingredients in the full range of over 24 sandwiches. In concept one...
Read more...
 
Low-fi ads PDF Print E-mail

Like any good creative, over the years I've produced a lot of "small" ads, and small clients are quite often the best types of clients because they allow edgier and more attention-grabbing advertising creative.

In this gallery you can see just a small handful of the hundreds I've created for various bars, restaurants and nightclubs in the course of my work.

Just a little fun to liven up an otherwise serious portfolio...

bohemia_bagel_130
bohemia_bagel_130
bohemia_bagel_19
bohemia_bagel_25
bohemia_bagel_27
delux_42
delux_flyer
delux_flyer_2
delux_ladies_night
gashaus-ad
gashaus1
gashaus2
gashaus3
gashaus4
gh-abnation
gh-against_grain
gh-breakfastbeats
gh-calendar
gh-dear_arson
gh-defaced
gh-dublounge
gh-ek-ek
gh-flee
gh-hauntedhaus
gh-hb_hangover
gh-jamwerkzopening
gh-ladiesnight
gh-olschool
gh-onlyajam
gh-reggaefest
gh-wednesdays-unwired
gh-world_ballet
marquis_01
marquis_02
marquis_04
marquis_05
marquis_06
marquis_07
marquis_08
marquis_09
nasa_3_color_flyer_2
nasa_3_color_flyer_3
nasa_club
nasa_club_3_color_flyer
r_hacek_bar_map_ad
rbar_52
redbar_teaser-ad
thinkad
zd_21
zd_22
zd_36
zd_41
zd_42
zd__30
zd_martini
 
Maestro-Cirrus card launch TVC PDF Print E-mail

In Czech, this is one of twelve market versions for the Maestro-Cirrus launch of debit cards in Eastern Europe. The commerical has a rather generic look without displaying any recognisable landmarks, ethno-types or currencies, as this commercial had to run in several diverse markets at the same time.

 
Marie France Bodyline pitch collateral PDF Print E-mail

Below is just some of the elements of my successful pitch on behalf of Mandate Advertising for the Asia Pacific Marie France Bodyline account.

abtl-taxi-back_final
abtl-taxi-back_final
btl-bella_as_self_product
btl-clothing_tag_1b
btl-hanger-tag
btl-mirro-treatment
btl-model_window1
btl-skinny-bottle
marie_france-1
marie_france-2
marie_france-3
marie_france_pitch_ad-1
marie_france_pitch_ad-3
 
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We provide affordable high-end web media and print publication layout design and Art Direction. Our quality standards reflect your organisation's standards and enable you to deliver your message with the maximum impact and rapid turnaround. We're a team of highly experienced media and advertising creatives covering a range of disciplines. Currently we produce publication design and Joomla website development for local and overseas clients. We specialise in new media launches and revamps and we want to make your project shine!

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