Jeffree Benet has a long history in consumer marketing and branding

A fashion photographer who switched to a career in commercial arts as a Graphic Designer and Copy Writer for Guess Jeans, he has gone on to Creative Director roles for McCann Erickson and JWT, where he created outstanding creative for a range of clients from Maestro-Cirrus, Martini, Maybelline, Gillette, Maggi foods, Oskar Mobile, Rolex, HSBC, Nescafe and more. With experience in the US, Europe and Asia, his work has been featured in publications ranging from Ad Age to Art Direction to Archive and the California Communication Arts Annual, as well as Marketing Magazine. In addition, Jeffree has considerable experience as the publisher and producer of over 135 retail consumer publications and the Charles David Footwear campaign won Best in Print at the One Show, (although he would rather produce advertising communications that get the job done to the customer's delight, than win awards in trade shows).

Jeffree is available for freelance creative consultancy or creative management roles, (please contact for details).
HSBC Global Commercial Banking Campaign

The Brief CMB is one of the most successful and dynamic parts of the HSBC business representing in excess of 24% of the bank’s profit. Also, it is a hugely important part...
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Sincere Watches Seasonal Ad

Freelance advertising project for Sincere in Singapore, for which I wrote and designed a simple advert for the holiday season.
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Other works
 
REVOLT COMMUNICATIONS
HSBC Premiere PDF Print E-mail
Creative Direction / Copywriting - HSBC

Tags: copywriting | creative direction | finance | HSBC

The Brief
HSBC Premier is an executive bank account that gives you preferential service as well as a range of privileges and rewards. Targeting the increasing number of global expats and business people in the East Asian Region, they wanted to communicate that HSBC had solutions to their unique banking needs. As the group's premium financial services product, benefits and qualification criteria typically require deposits and investments of at least $100,000, £50,000, or €100,000, or a mortgage of at least $500,000 or £250,000. Customers have a dedicated relationship manager, global 24 hour access to call centres, and preferential rates.

The Proposition
Knowing that international clients often work in more than one market, I used the theme of destinations to fit in a campaign within the "Latitudes" creative framework that has been established in previous campaigns.

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