HSBC Global Campaign 2008

The Brief The Cultural Collisions and Points of View campaigns have made HSBC and The World’s Local Bank famous. But the customer has failed to see the relevance of...
+ Full Story

NTUC Singapore

Case Study The National Trade Union Council (NTUC) is the main labour body representing Singapore's workforce. As such, they are one of the most agressive recruitment...
+ Full Story

Other works
 
Guess Footwear (Poetry)
A book of poetry I wrote based on the advertising campaign of the time, which was to be distributed as a free gift with every purchase of Guess Footwear.