Rodl & Partners are a law firm in Europe, looking to attract new clients in Eastern Europe doing business in Western Europe. Key to their marketing strategy is a e-newsletter, and to get more people ...
This is a full page display ad for Inter-Alliance, a financial management group. I wrote the copy to showcase their range of benefits, and used an image of a friend in a suit to create the mood ...
The following is an awareness commercial I wrote and produced while at the NKF Singapore, and the objective was to get people to think more about their kidneys as essential organs which need care ...
In addition to being a freelance writer and photographer for other magazines, on occasion I contract to help new and existing publishers with their new projects and revamps. Below are some ...
5.
Think Magazines
(Matching tags: creative direction,photography,publishing,copy writing)
I founded Think Magazine as an entertaining, informative and enlightening, full-colored, free magazine about music, art, fashion and modern urban culture, with an eye towards covering interesting ...
6.
Navigator
(Matching tags: publishing,copy writing,creative direction,photography)
While publishing Think Magazine in Singapore, I partnered together with free postcard company ZoCard to launch Navigator, a monthly, A6-sized free ...
Case Study In Singapore, as elsewhere, suffering from hair ailments can be a very stressful situation for many people, but especially young adults, who are actually in a better position to affect ...
Case Study In the late 1990s, California was hit by a wave of suicides, and unlike the usual demographic of elderly or male suicide victims, this wave involved young single women. Whether it ...
Case Study Sim Lim Square is the #1 techmall in Singapore, and after a long unsuccessful effort to atract more female patrons, the management felt it was time to refocus on their core; technology-loving ...
Case Study Oskar Mobile is the third place mobile telephone service provider in the Czech Republic. During a time of economic growth, the client wanted to target new business owners with their ...
Case Study Oskar Mobile is the third place mobile telephone service provider in the Czech Republic. With an innovative new mobile phone service especially targeted to families, "My Family", ...
Case Study Oskar Mobile is the third place mobile telephone service provider in the Czech Republic, and were looking to make inroads on the competition by targeting small businesses to encourage ...
13.
NTUC Singapore
(Matching tags: recruitment,creative direction,copy writing,NTUC)
Case Study The National Trade Union Council (NTUC) is the main labour body representing Singapore's workforce. As such, they are one of the most agressive recruitment advertisers in Singapore. ...
Case Study In the Czech Republic, Nescafe has long had a difficult time connecting with the younger generations, as instant coffee drinks are considered the drink of their parent's generation. ...
Case Study JTC, or Jurong Town Council, is a GLC in Singapore responsible for a great share of the development projects in the island state and beyond. As such, they are one of the few ...
Case Study JTC, or Jurong Town Council, is a GLC in Singapore responsible for a great share of the development projects in the island state and beyond. As such, they are actively recruiting ...
Case Study JTC, or Jurong Town Council, is a GLC in Singapore responsible for a great share of the development projects in the island state and beyond. As such, they are actively recruiting ...
18.
Bintan Resort
(Matching tags: creative direction,real estate,copy writing)
The Brief Bintan Island in Indonesia is a popular retirement and property investment destination for Singaporeans. With the launching of the largest property development to date, Bintan ...
19.
Smarties Candy
(Matching tags: creative direction,copy writing,food,Nestle)
The Brief Smarties Candies are simple and fun, and the client wanted to express this message with a campaign that showcased this POV as well as having an emphasis on the chocolate flavor ...
The Brief The Cultural Collisions and Points of View campaigns have made HSBC and The World’s Local Bank famous. But the customer has failed to see the relevance of differences in local culture ...
