HSBC Global Commercial Banking Campaign

The Brief CMB is one of the most successful and dynamic parts of the HSBC business representing in excess of 24% of the bank’s profit. Also, it is a hugely important part...
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 Magazine Articles

Over a decade in magazine publishing I have written literally hundreds of articles, profiles, interviews and reviews on a wide variety of topics, from just a few quick words to thousands of...
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Other works
 
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Search Keyword copywriting

Total: 8 results found.

1. Rodl & Partner Law Firm
(Matching tags: copywriting,design,creative direction)
Rodl & Partners are a law firm in Europe, looking to attract new clients in Eastern Europe doing business in Western Europe. Key to their marketing strategy is a e-newsletter, and to get more people ...
2. Inter-Alliance Financial Management Group
(Matching tags: copywriting,design,creative direction)
This is a full page display ad for Inter-Alliance, a financial management group. I wrote the copy to showcase their range of benefits, and used an image of a friend in a suit to create the mood ...
3. Taittinger Marketing Banner
(Matching tags: design,copywriting,digital art)
Two large display banners for Taittinger's participation in the Grand Jour in the Czech Republic. The one on the left is the product shot digitally imaged into public domain Art Nouveau poster ...
4. Sincere Watches Seasonal Ad
(Matching tags: design,copywriting)
Freelance advertising project for Sincere in Singapore, for which I wrote and designed a simple advert for the holiday season.
5. Airwalk TVC
(Matching tags: copywriting,TVC)
Some of the TVCs I wrote for Airwalk Shoes with Russ Lamoureaux. The first one was the most scripted one, which I wrote exclusively, and as the original text was over 30 seconds, a cool audio treatment ...
6. HSBC Global Campaign 2008
(Matching tags: finance,HSBC,copywriting,creative direction)
The Brief The Cultural Collisions and Points of View campaigns have made HSBC and The World’s Local Bank famous. But the customer has failed to see the relevance of differences in local culture ...
7. HSBC Premiere
(Matching tags: creative direction,copywriting,HSBC,finance)
The Brief HSBC Premier is an executive bank account that gives you preferential service as well as a range of privileges and rewards. Targeting the increasing number of global expats and business ...
8. HSBC Global Commercial Banking Campaign
(Matching tags: finance,copywriting,creative direction,HSBC)
The Brief CMB is one of the most successful and dynamic parts of the HSBC business representing in excess of 24% of the bank’s profit. Also, it is a hugely important part of the world’s local ...