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1. Your Kidneys are amazing organs. (Matching tags: creative direction,NKF Singapore,TVC,copy writing) The following is an awareness commercial I wrote and produced while at the NKF Singapore, and the objective was to get people to think more about their kidneys as essential organs which need care ... 2. Svenson Hair Centres (Matching tags: copy writing,beauty,creative direction) Case Study In Singapore, as elsewhere, suffering from hair ailments can be a very stressful situation for many people, but especially young adults, who are actually in a better position to affect ... 3. California Suicide & Crisis Hotline (Matching tags: public service ads,creative direction,copy writing) ... was just a string of copycat actions or an overall trend, the California Suicide & Crisis Hotline set out to arrest it by emphasising that suicide was not as attractive or romantic as the media was making ... 4. Sim Lim Square "Word Play" (Matching tags: copy writing,technology,creative direction,Sim Lim Square,retail) Case Study Sim Lim Square is the #1 techmall in Singapore, and after a long unsuccessful effort to atract more female patrons, the management felt it was time to refocus on their core; technology-loving ... 5. Oskar Mobile New Businesses Package (Matching tags: creative direction,telecom,Oskar,copy writing) Case Study Oskar Mobile is the third place mobile telephone service provider in the Czech Republic. During a time of economic growth, the client wanted to target new business owners with their ... 6. Oskar Mobile "My Family" (Matching tags: Oskar,creative direction,copy writing,telecom) Case Study Oskar Mobile is the third place mobile telephone service provider in the Czech Republic. With an innovative new mobile phone service especially targeted to families, "My Family", ... 7. Oskar Mobile Business (Matching tags: creative direction,telecom,copy writing,Oskar) Case Study Oskar Mobile is the third place mobile telephone service provider in the Czech Republic, and were looking to make inroads on the competition by targeting small businesses to encourage ... 8. NTUC Singapore (Matching tags: recruitment,creative direction,copy writing,NTUC) Case Study The National Trade Union Council (NTUC) is the main labour body representing Singapore's workforce. As such, they are one of the most agressive recruitment advertisers in Singapore. ... 9. Nescafe Event Sponsorship (Matching tags: copy writing,sponsorship,creative direction,Nestle) Case Study In the Czech Republic, Nescafe has long had a difficult time connecting with the younger generations, as instant coffee drinks are considered the drink of their parent's generation. ... 10. JTC National Day Branding Ad (Matching tags: copy writing,JTC,creative direction) Case Study JTC, or Jurong Town Council, is a GLC in Singapore responsible for a great share of the development projects in the island state and beyond. As such, they are one of the few ... 11. JTC Recruitment Ad (Matching tags: JTC,recruitment,copy writing,creative direction) Case Study JTC, or Jurong Town Council, is a GLC in Singapore responsible for a great share of the development projects in the island state and beyond. As such, they are actively recruiting ... 12. JTC Graduate Recruitment Ad (Matching tags: copy writing,JTC,creative direction,recruitment) Case Study JTC, or Jurong Town Council, is a GLC in Singapore responsible for a great share of the development projects in the island state and beyond. As such, they are actively recruiting ... 13. Guess Footwear (Matching tags: copy writing,art direction,design,fashion) Case Study This campaign for Guess Footwear showcases the strong Euro influences of the parent brand, in a manner that is both captivating and enigmatic. Based on a tale of romance in the ... 14. Guess Home Collection (Matching tags: Guess,copy writing,art direction,fashion,home wears) Case study The launch of a new product line, the Guess Home Collection, was launched internationally and required an image campaign which communicated universally without headlines or copy. ... 15. Guess Jeans Historical Series (Matching tags: copy writing,art direction,Guess,fashion) The Brief Guess was looking to develop a new brand identity for their vintage line of jeans, and what better way to differentiate Guess from the competition than to focus on the historical ... 16. Bintan Resort (Matching tags: creative direction,copy writing,real estate) ... floral, inspiring copy. bintan-resorts ... 17. Smarties Candy (Matching tags: Nestle,food,copy writing,creative direction) The Brief Smarties Candies are simple and fun, and the client wanted to express this message with a campaign that showcased this POV as well as having an emphasis on the chocolate flavor ...

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