The following is an awareness commercial I wrote and produced while at the NKF Singapore, and the objective was to get people to think more about their kidneys as essential organs which need care and a lifestyle awareness to avoid problems in at risk individuals.

The script follows the storyboard...

VISUAL: Live human body in medical scan.

SOUND EFFECTS: Squishy sounds of a human body with a heartbeat.

VO:Your Kidneys are amazing organs.

VISUAL: Close in on the kidneys

VO:A healthy kidney is basically a filtering system clearing waste and impurities from the bloodstream. Blood is pumped through them at 1.3 litres a minute, faster than any other organ...

VISUAL: A shot of the kidney tissue.

VO:Each kidney is made up of about a million filtering units called nephrons. Inside, tiny blood vessels divide until they become so small that they can no longer hold water.

VISUAL: Slowly zoom in....

VO:As blood passes through the kidneys, it is "cleansed"