Case Study
In Singapore, as elsewhere, suffering from hair ailments can be a very stressful situation for many people, but especially young adults, who are actually in a better position to affect a state of better hair with preventative measures.

Svenson is a hair care specialist centre, with offices around the world, but tend to target older office-age professionals. I came up with a new approach, to target young adults with a series of trendy hair ads educating about the problems that can occur though stress or environmental factors. And instead of running daily small display advertising, for the same budget, I suggested to take out just full page insertions in the Sunday paper, which is the one time of the week that young adults actually tend to read the paper.