Guess Footwear PDF Print E-mail

Tags: art direction | copy writing | design | fashion

Case Study
This campaign for Guess Footwear showcases the strong Euro influences of the parent brand, in a manner that is both captivating and enigmatic. Based on a tale of romance in the city, the art direction for the photography was based on photography I had previously shot, in addition to some classic "nods" to the greats of the post-war period. Images from this series were also used in the creation of a book of poetry, Footsteps in the Shadows, a free gift to customers which I wrote to match the moods and theme of the campaign. You can enjoy that publication here.

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