jeffree@revolt.sg
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Advertising Creative by Jeffree Benet. A fashion photographer who started in advertising as a Graphic Designer and Copy Writer for Guess Jeans, his career path took him to roles as Creative Directors at McCann Erickson and JWT working for a range of clients from Maestro-Cirrus, Martini, Maybelline, Gillette, Maggi foods, Rolex, HSBC and Nescafe. Moving to Singapore he began working as Group Creative Head for the marketing department of the NKF before launching a local free city magazine. His work has been featured in publications ranging from Ad Age to Art Direction to Archive and the California Communication Arts Annual, as well as Marketing Magazine. In addition, Jeffree has considerable experience as a publisher and producer of over 157 retail consumer publications and the Charles David Footwear campaign won Best in Print at the One Show, (although he would rather produce advertising communications that get the job done to the customer's delight, than win awards in trade shows). If you have a project looking for a break through creative strategy contact Jeffree today!
Your Kidneys are amazing organs. PDF Print E-mail

Tags: copy writing | creative direction | NKF Singapore | TVC

The following is an awareness commercial I wrote and produced while at the NKF Singapore, and the objective was to get people to think more about their kidneys as essential organs which need care and a lifestyle awareness to avoid problems in at risk individuals.

The script follows the storyboard...

nkf kidney singapore

nkf singapore

VISUAL: Live human body in medical scan.

SOUND EFFECTS: Squishy sounds of a human body with a heartbeat.

VO:Your Kidneys are amazing organs.

VISUAL: Close in on the kidneys

VO:A healthy kidney is basically a filtering system clearing waste and impurities from the bloodstream. Blood is pumped through them at 1.3 litres a minute, faster than any other organ...

VISUAL: A shot of the kidney tissue.

VO:Each kidney is made up of about a million filtering units called nephrons. Inside, tiny blood vessels divide until they become so small that they can no longer hold water.

VISUAL: Slowly zoom in....

VO:As blood passes through the kidneys, it is "cleansed"

 

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